Why We Do This Work
Back in 2018, I was working at a credit union in Winnipeg when I realized something pretty unsettling. Smart, hardworking people were coming in every day completely overwhelmed by basic budgeting concepts that nobody had ever explained to them clearly.
These weren't careless spenders or people making poor choices. They were teachers, mechanics, nurses, students — folks who were great at their jobs but had never learned practical money management. The banking industry kept offering complex products when what people really needed was straightforward education.
"We decided to focus on teaching the fundamentals that actually matter in daily life, not the theoretical stuff you'd find in a textbook."
So we left traditional banking and started yevoraerinalio. Our approach is different because we focus on real situations Canadian families face. Prairie winters, seasonal work, housing costs that don't match the national averages — we get it because we live it too.